Burnley co-owner JJ Watt has taken a leading role in designing the club’s new 2026-27 away kit, a cream creation steeped in the Clarets’ history. The strip, released today, features the old club crest and patterns referencing Gawthorpe Hall, where Burnley’s training base is located.
How did JJ Watt get involved in the kit design?
Watt, a passionate jersey enthusiast, spent nearly two years refining every detail, from stitching to materials. He consulted supporters and researched Burnley’s heritage to ensure the design honoured the club’s 1882 roots. The lettering draws inspiration from vintage matchday programmes, a nod to tradition in an era of minimalism.
What inspired the historic elements?
The kit’s pattern ties directly to Gawthorpe Hall, a historic site linked to Burnley’s identity. Watt also revived the club’s classic crest, a move fans had long requested. His hands-on approach extends beyond design-he stars in a campaign film playing on his NFL nickname, “The Milkman.”
Why does this matter for Burnley?
After finishing 19th in the Premier League last season with 22 points (4W-10D-24L), scoring 38 and conceding 75, the club looks to rebuild. Watt’s commitment, from kit design to community engagement, signals a fresh energy. Their last result was a 1-1 draw with Wolves on 2026-05-24, with recent form reading DDDDL.
What’s next for the Clarets?
With the new season approaching, Burnley will aim to improve on their -37 goal difference and climb the table. Watt’s involvement, both on and off the pitch, could be a catalyst for change as the club seeks consistency after a tough campaign.
